|
Click here to print this
report
Million
Dollar Memberships
The
Secrets Behind Building A
Multi-Million Dollar Empire
With Membership
Websites
Introduction:
Simon Hodgkinson, Jeremy
Gislason and Terry Telford
recently recorded a tell all
TeleClass that showed attendees
how to create a multi-million
dollar empire with membership
websites. The following
excerpts were taken directly
from the TeleClass.
 |
You're
about
to:
|
Brainstorming
And Planning
Simon:
Just to correct you, Terry, it
was $1.7 million in 7 days.
When it
comes to the brainstorming and
planning, the first thing is,
we have a good knowledge of the
market place. Jeremy and I
spoke to people who have lost
hundreds of thousands of
dollars marketing and promoting
to markets they weren’t
familiar with. People that are
incredibly successful in their
own businesses and their own
market went somewhere they
didn’t know, they hired
knowledge and it just did not
work.
I think
that’s one thing that’s been a
real advantage for us, we have
a good knowledge of the
marketplace, because in reality
we are our own customer. If you
are you’re own customer, it
gets you fifty percent of the
way you need to be to
brainstorm, because you know
you want and by default, what
the market wants.
I sell
products online, Jeremy sells
products online, we know what
the problems are and we now
what the issues are that affect
our work. The people in our
market place are affected by
the same issues we are. I know
if something’s not working for
me, or if there’s something
that I need for my business,
there’s a very good chance
there’s going to be big demand
for it.
What we do
is not rocket science. We sell
information of physical
products online or use the
internet to promote offline
products. That’s all there is
to it. If something is not
working for me, I know its not
working for thousands of people
out there. That’s a great
start. Know the market
place.
But
intuition can be risky. The key
thing is, listen to your
customers. We ran a big survey
a little while ago. 3,500
people took part in the survey
and gave us valuable
information about the market.
They were doing the same thing
as we were. They were selling
products online. So we asked
how we could help them. What
didn’t they have in their
businesses? What did they need?
What did they want to learn?
How much money they make? How
much money they want to make?
What caused them the biggest
problems? All those sorts of
questions.
The first
part of the survey was multiple
choice, the second part was
open ended questions like tell
us what you want, if you could
have anything, what would it
be. And literally we sat down
for nearly a month and read
through all of the answers and
picked up ideas. At that point,
I don’t think anyone had done a
survey that got such a great
response. That was gold for us.
We listened to the customers,
listened to the market place,
and listened to what people
were complaining about.
The easiest
formula for creating a product
is, find problems that a lot of
people are complaining about
and provide the solutions to
the problem. That’s a great way
to start a brainstorming
session.
Going back
to working with a partner,
Jeremy and I bounce ideas off
each other all the time. If I
get a great idea, I tell Jeremy
and he either says, wow that’s
a great idea or you know Simon
that’s crap. And I go away
sulking and the day after I
realize he was right.
What Jeremy
does though is, he says if you
do this, this and this it might
work. So we said we knock ideas
between each other backwards
and forwards. And ultimately
it’s a great way of
brainstorming, rather than
sitting there with your pencil
and a notepad and just thinking
of ideas on your own.
It’s also
important to bounce ideas off
people in your marketplace,
people that know what you’re
talking about. Sometimes I say
things to my wife and I just
get a blank look. You’ve got to
talk to people in your market
place. Talk to your customers
and if you have a business
partner bounce ideas around
with them.
That’s how
we came up with the software
that made up the main part of
MME3. We gave our customers the
software we were using to run
our membership sites.
I know a lot of marketers who
wouldn’t have dreamed of giving
away their prize technology or
the secret software, but it’s
the best thing we could offer.
And it brought in $1.7
million.
So the big
pay off was by sharing and
giving a great value. The
problem we had initially was
the software was custom built
for the application we use it
for. But we realized not
everybody would want to do what
we did. People need more
flexibility and more control. I
bought software and membership
style management systems in the
past and it was not flexible
enough. So we had to
reconfigure the software so
people could use it for
different things.
While we
were redesigning things, Jeremy
and I were like two kids
opening the front door of the
sweet shop, because we had a
very good program behind us so
that was a bonus. We sat down
and we brainstormed how we
could make it fantastic.
Now six
months down the road, it’s a
whole lot better than it was in
June. In six months time, it
will be better still and six
months on, it will be better
still and that’s because we
listen to what people want. We
have a forum for members and we
recently polled members to find
out what plug-ins they wanted
for future releases. We have a
suggestion box built right into
the software. If you would like
to submit an idea it comes to a
control panel on our site and
we get to read through all
those and see what things
people want. Then Jeremy and I
discuss things with the
programming team and that’s how
it works. It’s a joint effort.
I think that’s the big thing,
two big things I would say is
listen and brainstorm with
business partners and groups of
marketers that you have put
together. Ask your customers
what they want. If you ask
people what they want, they
will tell you willingly and you
learn from that.
Prelaunch
Secrets
Jeremy:
If you have a really good
pre-launch, you can basically
just put up an order button and
people will buy it and you
don’t need good sales copy. But
during the planning stages,
plan how you can somehow
provide value to everybody out
there in your target market.
Some kind of value or content
to get attention. You can give
away free reports, free books,
movies, audios, all kinds of
stuff. But it has to be good
stuff. You can’t just give away
a free report that’s 5 pages
long and is a sales page for
your product, that’s no good.
You’ve got to give actual
content.
That was one
thing we did during the
planning. We thought, how can
we give away free content, we
made a free report that we
released, we made preview
movies. Simon made some really
cool videos about what you
could do with the software. I
think that was the big factor
in a lot of people’s decisions,
because they saw these videos
and it had the wow factor. And
the goal of that was to show
people what it could do.
The goal of
the mastermind series audios
releasing them as a tips series
was not so much to get the
image of buying an audio
series, but more the mindset.
We didn’t want people who were
not entrepreneurs to buy MME 3.
We wanted serious people who
were going to buy it and use it
for their businesses. Use the
product for their businesses
and actually be serious about
it.
We wanted to
help people with their mindset.
All the customers got the
entire 10 volume set. Each
audio was 1-2 hours long. And
it’s just solid content.
There’s no selling at all in
those audios, it’s solid
content for people to listen
to. And on top of that, we even
had videos made to show people,
step by step how to resell
them. We basically put together
different parts of the package,
because you can give somebody
the so called keys to the
"Ferrari" but if they don’t
have their license they’re
going to crash. So we gave
people the software to build
the business and the mindset to
make things work. That was the
goal of the mastermind
series.
We also gave
them some other products like
jv zone, member to member offer
zone, and other services.
Everything had a purpose. A lot
of people didn’t see it all
come together like we did, but
everything did actually have a
purpose.
So when
you’re planning, make sure
everything has a purpose, make
sure there’s a reason why
you’re doing things. Make sure
you understand your market and
try to provide as much free
content as you can during your
pre-launch to get attention.
Basically, make products that
you can sell for 10 dollars, 50
dollars, 100 dollars or more
and give them away. People are
going to be thinking wow this
is cool, this guy is giving me
this for free. Wow I can’t wait
to see what he’s selling. I
think that’s really
important.
Also, while
you’re planning, you have to be
in constant communication with
people like your affiliates and
your jv partners. You could
hire an affiliate manager if
you want, but when working with
jv partners, I like to do that
personally. It’s important to
build that relationship.
I sit down
and write personal emails and
email them individually. I
don’t want to have somebody
else mail or email jv partners,
I think its kind of cold. So
keep in contact with your warm
contacts, with all your
partners involved.
I did that
for several months during the
MME 3 pre-launch. All of our
top producers on the launch
were people we have good
working relationships with. And
we’re in constant contact with
them. We talk on Skype, MSN,
email back and forth, things
like that. So it’s really
important to plan your launch
strategy. Is it going to be
just you, or are you going to
have partners help you launch
it? If you have a list of a
million people, I guess you can
launch your product alone. Even
if you have ten thousand people
on your list, you can just
launch your product yourself,
if you want to, as long as your
list is responsive.
But if you
involve partners, you can do
much more and cover more
ground. There’s so many more
areas you can reach. Start
getting word of mouth, people
talking about you, and that's
another key. You’ve got to
manage all that and make sure
you’re very open with your
partners. Show them your
products, give them full
access, tell them what you’re
doing, tell them exactly what’s
going on. Don’t blow smoke or
hype things up. Be very
straight with your partners,
because they understand
business. They’re not just part
of the herd. Work with them one
on one.
You also
have to decide on the software
your going to use to run your
business. Who's going to write
your copy? Where are you going
to market? There’s a lot of
things you have to decide,
depending on your product.
Basically like Simon said, it’s
good if you have someone to
talk to about it in the
planning stages, because if
you’re by yourself, its really
hard. You can do it, but its a
lot easier if you’re talking
with other people. So I suggest
trying to find somebody to work
with on it or if you do it by
yourself, try asking other
people for their opinion as
you’re going along. And when
you’re finished, ask their
opinion again.
There are a
lot of things involved in the
planning stages. You’ve got to
plan the building of your
product, the development, the
marketing, the pre-launch,
everything. You've got to
plan.
Every
product is different, so I’m
just telling you what we did
for ours. But you can apply
this same strategy in any
market. Plan how to build it,
plan how to launch it, plan on
giving away free content during
the pre-launch, that kind of
thing. Hopefully anybody can
have a successful launch doing
that.
Super Successful
Launch
Simon:
It was absolutely crazy.
Seriously, I think the week we
launched MME 2, we were
probably working 18 hours a day
just replying to emails. We
literally got to the end of MME
2, we’d done the best part
$700,000 and we were like that
was great, see you tomorrow.
That’s not how you want to be,
but we were literally
exhausted. The build up of the
things is tiring enough, but
then to just get hit with email
after email after email after
email and you have to reply,
because it could be sales vs.
losing sales by not replying.
You can have people that can’t
find something in the site and
they need help or whatever.
So have a
support desk with support
tickets to respond to people.
Make sure that the login on the
site is working. Anything that
goes wrong in those early
stages during the launch can be
a disaster and cost you major,
major stress.
Planning is
boring, we know its boring.
Everybody hates planning, but
its very, very important. I
think in the first hour of
MME3, when that went live, we
generated somewhere in excess
of $100,000 in sales. Now can
you imagine what would have
happened if that site crashed?
I don’t like the idea of
loosing $100,000.
Not only
that, if your jv partners and
your affiliates are promoting
your launch at 9 o'clock in the
morning and at 10:30 something
breaks, there’s nothing
worse.
Something
else you have to keep in mind
when you’re doing a launch is
you’ve got to create a reason
to get people to order now. A
million and one things can
happen in the sales process and
if you don’t get the sale,
you’ve blown all the time and
effort and in some cases the
money you’ve invested in the
pre-launch process. One of the
ways to get sales is to add
bonuses for the first number of
people who order. One of the
MME3 bonuses was this call.
Now here’s
the thing, you could use
another tactic like increasing
the price after the first 100
orders or the first people who
order the product get hundreds
of bonuses. The orders in that
first hour or the first few
days can be huge because
everyone is scrambling to get
in on the lowest price or claim
the bonuses, but once the
bonuses have gone or once the
price goes up, the orders drop
massively.
I spoke to
people that run firesales where
the price starts at $97 and
then goes to $197 in day 5. In
day 5 they might as well go
home because there’s nothing
coming in.
We wanted to
create an incentive for MME 3
to get people to order now. We
used bonuses to do that. We had
a whole series of bonuses that
were on the site, but we didn’t
want to have a lack of bonuses
affect sales for the rest of
the seven days. If we decided
the first 100 people were going
to get this, the next 100
people are going to get that,
by day 2 the bonuses would have
been long gone. There wouldn’t
be a thing left on the
page.
Because we
didn’t want the bonuses
disappearing off the page to
affect sales, we actually built
the Stampede Manager plug-in,
and basically what happened was
all the bonuses stayed on the
page. I think we have 10-12
bonuses on the page. If people
were one of the first 100, they
got to pick 4 bonuses, the next
100 got to pick 3 bonuses and
it kept decreasing. So even
somebody coming in 23 hours and
59 minutes of day 7 still had
the chance to get the top
bonus.
Jeremy and I
have discussed this and our
educated guess is we increased
sales somewhere between 10 and
15% because people were always
able to access the bonuses. 10
or 15% is nearly $200,000. So
make sure you use the stampede
manager in your launch, because
it will make a lot of
difference in your sales.
But again,
make sure you get everything
working prior to your launch.
It’s really critical. Jeremy
and I promoted for someone in
the past and 3 minutes into the
launch we blasted out an email
to 150,000 people and the site
went down. So the next time
that person asked us to promote
their offer, my mind wandered
back to the day that I had to
spend 24 hours replying to my
own subscribers apologizing for
sending them to a page that
didn’t work. So make sure that
everything works. It’s really
critical.
--- End
Report ---
If you found
this short report helpful, you
can download the entire
package,
Million Dollar
Memberships -
The
Secrets Behind Building A Multi
Million Dollar Empire With
Membership
Websites
here
The full package,
Million Dollar
Memberships - The
Secrets Behind Building A Multi
Million Dollar Empire With
Membership
Websites
includes:
 |
Master
Resale
Rights –
You keep 100% of
the profit from
every copy you
sell |
|
|
|
|
|
Downloadable
CD –
Download and listen
at your convenience
in your car or on
your MP3
player |
|
|
|
|
|
Transcript
in PDF
format –
Print it out for
easy reading and
note
taking |
|
|
|
|
|
Sales
page –
Simply upload it
and let it sell the
package for
you |
|
|
|
|
|
Thank you
page for
your customers to
download the
package – Hassle
free. Customize a
couple links and
upload the page to
your
server |
|
|
|
|
|
Legal
Disclaimer and
Terms of
Service
pages – Gives your
customers a feeling
of security and
peace of
mind |
|
|
|
|
|
Graphics
package
for the HTML sales
page –
Professionally
designed graphics
helps convert more
visitors into
customers |
|
|
|
|
|
Marketing
kit to
promote the package
– Saves you time
and headaches
trying to come up
with your own
promotional
material |
|
|
|
Order your copy
of Million
Dollar Memberships -
The Secrets Behind Building A
Multi Million Dollar Empire
With Membership
Websites
with Master Resale Rights for
only $67
$47
|
